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Clients Say...

Communications Coordinator, Los Angeles Opera

Thank you so much for your engaging leadership development sessions at the OPERA America Leadership Intensive last week.  It was such a pleasure to meet you and participate in the program.  The entire week was wonderfully organized and packed with so many important facets of arts management, but the two days spent with you were particularly personal and useful (at work AND at home!).  All of the tools and exercises were relevant and yielded a lot of personal discovery.  I also wanted to comment how I wished to have had a professor like you in business school.  I did take a class on mindfulness as part of my Arts Management program, but it was certainly not as well-executed and engaging as our sessions with you.

— Garrett C, Los Angeles, CA

Attorney, AmLaw100 Firm

The best thing about Astrid is [her] energy and positive attitude. ...Thank you for all your help, Astrid. You really help break things down and put it in a light that makes it realistic and possible. . Thank you for that and for showing such a great interest in me. I appreciate it.

— ACG, New York, NY

Attorney at Amlaw 100 firm

My colleagues and I benefited immensely from Astrid's communications and branding workshops.  She established a great rapport with our group so that everyone felt comfortable discussing their strengths, weaknesses and individual styles of communication.  Astrid provided specific and concrete tools for creating a unique brand that was meaningful to both very junior and very senior lawyers.  We left each session with individualized feedback and energized to take the next steps in our careers.  We will definitely invite Astrid back for more programs!’

— Amanda R, Associate, Covington & Burling LLP NYC

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Astrid's Blog

Managing Transitions for Music Entrepreneurs: Articulate Your Fears To Generate Solutions
With the end of the school year fast approaching, our students are leaving Yale to pursue new ventures, including doctoral programs, joining a military band, studying abroad, and starting their new careers in the freelance world. These external changes signal the process of transition: an internal process that people go through and the emotions that they experience when faced with change. While change is exciting and presents new opportunities, it is also scary and can also generate feelings of ...
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The Power of Yet: How Music Entrepreneurs Are Inspired to Create Long-Term Success
I greatly admire the groundbreaking work of Dr. Carol Dweck of Stanford University, who lays out her research on the type of mindset that leads to success in her book Mindset: The New Psychology of Success.   Dr. Dweck identifies two mindsets:  the growth mindset and the fixed mindset. Those with a growth mindset do not simply rely on "talent" but instead face challenges by digging in, working hard and doing whatever it takes to create success. The growth mindset inspires r...
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Innovation in the Arts: What the Olympics and Happy Hour Can Teach Us About Audience Development
How could the Olympics and Happy Hour possibly help lead to a solution on how to attract more audiences to classical music? This was the topic of a fascinating workshop that I led last weekend at the Juilliard School Leadership Retreat on The 21st Century Artist as Entrepreneur and Innovator. My goal?  To tap into the creativity of today's bright young artists and come up with fresh ideas on how to expand the place of the arts in our culture.  For starters, we discussed how art...
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