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"Aside from her practical and hands-on approach to building a brand, Astrid explodes with energy at every turn, inspiring you to sit up and take notice of every word she says. I have to say, I work with passionate people in the arts on a daily basis, and I have never come across anyone so genuinely excited to help people seek their highest potential. Yes, my experience with Astrid has been tied to the music business side of the world, but her energy, skills, and practices can and should be applied to anyone seeking to be employed doing the thing they love to do."
— Josh Quillen, So Percussion; Bard University; New York University
"Just at the moment I discovered that the field of life coaching existed a friend of mine referred me to Astrid and I was very happy to be among her first clients. Similarly the coaching sessions themselves have opened me to lot of synchronicity in my life. So often I have entered sessions with Astrid feeling overwhelmed and conflicted, and so often I come out of a session feeling aligned and empowered. It's wonderful how she can slice through so much of my confusion and assist in creating a sense of clarity. Astrid has boundless positive energy and at the same time is an acute listener. Though I feel I have a ways to go, I am quite aware that since I have been coaching with Astrid, I have maintained more consistent focus and spent more time doing the things I love than before. I have recommended her to friends and will continue to do so."
— KG, New York, NY
Working in a field where big personalities often clash, I feel that Astrid’s seminar on conflict management was a fantastic boost to my own ability to skillfully manage conflicts. I feel like I have a much better awareness of my own conflict management style, and most importantly I feel that I can more deftly identify the most appropriate path forward in a given situation. Thanks Astrid!
Astrid has an incredibly positive yet focused energy that she dedicates towards helping individuals and organizations discover their best selves. I’ve been fortunate to work with her on several occasions and I cannot tell you how much I value her wisdom, guidance, and encouragement.
— Paul M, New York, NY
I am thrilled to be teaching a new class at the Yale School of Music entitled “Creating Sustainable Careers in the Arts” and we have gotten off to a great start. I teach a combination of
• How to create a positive mindset and project confidence;
• How to be an authentic, powerful and unique artist; and
• Entrepreneurial skills that will help you advance your music career.
Over the course of the semester, my students will learn how to adopt the mindset and learn skill sets and the processes necessary to become successful music entrepreneurs. Here is why this is so important, no matter what kind of career you envision as a musician.
My students are a mix of instrumental majors, a composer and a singer. All are dedicated to having performing careers. Most envision creating something new in the field, which we will explore in greater depth through a semester-long project. Many want to teach, either privately or at an institution.
Among the first week’s assignments were two pieces of wisdom from Steve Jobs:
Why are we reading about business entrepreneurs when all I want is to work as part of a performing arts organization and not create something new?
Here's my answer:
With the state of the arts world as it is, it is more important that ever to be the kind of person who thinks like an entrepreneur:
Status quo is no longer an option. Established performing arts organizations are in transition and are faced with the challenge of how to survive, let alone thrive, in the 21st Century. Music conservatory graduates, no matter how talented they are, need more than just raw talent. Indeed, with no guarantees of success as a musician, even musicians who do not envision creating a new enterprise and are looking to join an existing structure need to be asking themselves the following questions:
1. Know your authentic, best self and what makes you unique. This will help you to be positive and inspire confidence in those around you.
2. Look for opportunities and don’t wait for them to come to you.
3. Be flexible and open-minded about your opportunities.
4. Learn from your challenges and build on your experience.
5. Get support and create a network of like-minded people with whom you connect and share.
6. The corollary to the foregoing: Be a generous, supportive colleague so that people will want to work with you and ask you back.
That’s what my course is about: to help these amazingly talented young people gain the confidence in themselves to create a vision of success, look for opportunities to make that happen and go after them with the goal of creating a financially sustainable career.
Stay tuned for how we make that happen.