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Attorney

Astrid is an invaluable resource for ALL lawyers in transition.  I felt lost and defeated after years of working at a law firm,and I wanted to make a change but didn\'t know how.  Astrid immediately inspired confidence and helped me make positive changes in my career and personal life.  The coaching process was empowering as I re-discovered my strengths and interests in addition to  working on improving my weaknesses.  With coaching, I was able to identify alternative career paths that I would find rewarding and that I would be passionate about based upon my unique set of strengths and values.  Astrid also coached me through my interviews and brought out the best in me as I presented myself to new employers.  I am excited about the opportunities in my new career, and coaching was instrumental in allowing me to be a happier and more productive person.

Joshua D., New York, NY

Attorney and ??????

There seem to be an infinite number of resources available to people looking to make career changes these days, and I think I looked into most of them before I met Astrid. Numerous books advised me to do what I loved.  That sounded good, except that I didn’t know what I loved. A career test provided some insight and long lists of possibly compatible jobs, but ultimately directed me to do what I loved - back to square one.  Another career coach, dispensing with frivolities like love, laid out a practical approach to a career path that objectively made some sense, but I knew in my heart that I would hate it.  I felt deficient for not knowing what I loved, unreasonable for rejecting a sensible path that didn’t appeal, and in general, completely hopeless about my situation.

Executive Director, Opera Memphis

I was introduced to Astrid's method by way of prep work to be done ahead of session two of a two-part leadership intensive. Having participated in a number of trainings and intensives, I came into the workshop with a commitment to being "open", but also expecting a little more of the same thing, packaged in a different wrapper. What I found within five minutes of the workshop was a feeling of excitement, enthusiasm, and engagement as Astrid began the process of guiding the group through a dynamic two day presentation of leadership training. 

Astrid's Blog

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Creating Sustainable Careers in the Arts: Why it is essential to think and act like an entrepreneur

I am thrilled to be teaching a new class at the Yale School of Music entitled “Creating Sustainable Careers in the Arts” and we have gotten off to a great start.  I teach a combination of

•    How to create a positive mindset and project confidence;
•    How to be an authentic, powerful and unique artist; and
•    Entrepreneurial skills that will help you advance your music career.

Over the course of the semester, my students will learn how to adopt the mindset and learn skill sets and the processes necessary to become successful music entrepreneurs.  Here is why this is so important, no matter what kind of career you envision as a musician.

My students are a mix of instrumental majors, a composer and a singer.  All are dedicated to having performing careers.  Most envision creating something new in the field, which we will explore in greater depth through a semester-long project.  Many want to teach, either privately or at an institution.

Among the first week’s assignments were two pieces of wisdom from Steve Jobs:

Steve Jobs’ 7 Rules of Success:
Steve Jobs’ views on passion:

One of my students posed an interesting question:

Why are we reading about business entrepreneurs when all I want is to work as part of a performing arts organization and not create something new?

Here's my answer:

With the state of the arts world as it is, it is more important that ever to be the kind of person who thinks like an entrepreneur:

  • How strongly do I believe in myself and my unique gift?
  • What is my vision?
  • What are my passions?
  • How can I make a difference through my music?
  • What are my opportunities and how can I make them happen?

Status quo is no longer an option.  Established performing arts organizations are in transition and are faced with the challenge of how to survive, let alone thrive, in the 21st Century.  Music conservatory graduates, no matter how talented they are, need more than just raw talent.  Indeed, with no guarantees of success as a musician, even musicians who do not envision creating a new enterprise and are looking to join an existing structure need to be asking themselves the following questions:

  • How confident am I that I can land a coveted spot in one of these organizations? 
  • What guarantee is there that this organization will be there for my entire career?
  • What else can I be doing to launch my career?
The good news is that there is a lot you can do.  With these realities in mind, here is what can make a difference as you launch your career:

1.    Know your authentic, best self and what makes you unique.  This will help you to be positive and inspire confidence in those around you.
2.    Look for opportunities and don’t wait for them to come to you.
3.    Be flexible and open-minded about your opportunities.
4.    Learn from your challenges and build on your experience.
5.    Get support and create a network of like-minded people with whom you connect and share.
6.    The corollary to the foregoing: Be a generous, supportive colleague so that people will want to work with you and ask you back.

That’s what my course is about:  to help these amazingly talented young people gain the confidence in themselves to create a vision of success, look for opportunities to make that happen and go after them with the goal of creating a financially sustainable career. 

Stay tuned for how we make that happen.

Financial Freedom for Music Entrepreneurs Part III...
Case Study of 4 Music Entrepreneurs: How do they ...

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