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My colleagues and I benefited immensely from Astrid's communications and branding workshops. She established a great rapport with our group so that everyone felt comfortable discussing their strengths, weaknesses and individual styles of communication. Astrid provided specific and concrete tools for creating a unique brand that was meaningful to both very junior and very senior lawyers. We left each session with individualized feedback and energized to take the next steps in our careers. We will definitely invite Astrid back for more programs!’
— Amanda R, Associate, Covington & Burling LLP NYC
The best thing about Astrid is [her] energy and positive attitude. ...Thank you for all your help, Astrid. You really help break things down and put it in a light that makes it realistic and possible. . Thank you for that and for showing such a great interest in me. I appreciate it.
— ACG, New York, NY
"When I attended the “Take Charge: Keys to a Successful Legal Career” my office hosted, I went in with an open mind but no expectations about how useful the workshop would be for me. I was surprised by the thought provoking content which, coupled with Astrid’s creative energy, led me to think in new ways about managing my daily tasks, asking for work experiences I had only been hoping for, and thinking about how I use my time. The creative and positive approach has been helpful to me in the months since. I strongly recommend the workshop as an enjoyable and productive way to rethink how you are using your time and energy at work and, if you are ready, to ask yourself hard questions, such as what your goals truly are."
— JK, New York, NY
I am thrilled to be teaching a new class at the Yale School of Music entitled “Creating Sustainable Careers in the Arts” and we have gotten off to a great start. I teach a combination of
• How to create a positive mindset and project confidence;
• How to be an authentic, powerful and unique artist; and
• Entrepreneurial skills that will help you advance your music career.
Over the course of the semester, my students will learn how to adopt the mindset and learn skill sets and the processes necessary to become successful music entrepreneurs. Here is why this is so important, no matter what kind of career you envision as a musician.
My students are a mix of instrumental majors, a composer and a singer. All are dedicated to having performing careers. Most envision creating something new in the field, which we will explore in greater depth through a semester-long project. Many want to teach, either privately or at an institution.
Among the first week’s assignments were two pieces of wisdom from Steve Jobs:
Why are we reading about business entrepreneurs when all I want is to work as part of a performing arts organization and not create something new?
Here's my answer:
With the state of the arts world as it is, it is more important that ever to be the kind of person who thinks like an entrepreneur:
Status quo is no longer an option. Established performing arts organizations are in transition and are faced with the challenge of how to survive, let alone thrive, in the 21st Century. Music conservatory graduates, no matter how talented they are, need more than just raw talent. Indeed, with no guarantees of success as a musician, even musicians who do not envision creating a new enterprise and are looking to join an existing structure need to be asking themselves the following questions:
1. Know your authentic, best self and what makes you unique. This will help you to be positive and inspire confidence in those around you.
2. Look for opportunities and don’t wait for them to come to you.
3. Be flexible and open-minded about your opportunities.
4. Learn from your challenges and build on your experience.
5. Get support and create a network of like-minded people with whom you connect and share.
6. The corollary to the foregoing: Be a generous, supportive colleague so that people will want to work with you and ask you back.
That’s what my course is about: to help these amazingly talented young people gain the confidence in themselves to create a vision of success, look for opportunities to make that happen and go after them with the goal of creating a financially sustainable career.
Stay tuned for how we make that happen.