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Astrid is able to command control of a room of extremely diverse professionals and impart extremely useful tools, with hard resources and anecdotal guides. We laughed, oohed, raised our eyebrows, dug in, and stayed alert through fairly dense material thanks to Astrid's charm and skill.
— Michael M., Toronto, Ontario, Canada
I’ve spent countless hours in mediocre professional development settings, chocked full of “buzz-words,” that like a gourmet meal, leave you temporarily sated, but then hungry for substance. Astrid was the exception. The sessions spent with her have left me completely inspired and armed with relevant techniques on time management, conflict resolution, how to tap into my areas of passion and strength, the ability to identify personality types and deal with them effectively, and knowledge of my life purpose. Since working with her, I have made great strides in my communication with colleagues, effectiveness in the office, and feel happier about my life overall. I give Astrid my highest recommendation to anyone who is fortunate enough to consider working with her. Do not pass up this opportunity!
—David Krohn, Associate Director of Development, Houston Grand Opera
The results of our weekly sessions surpassed all expectations. In concrete terms, within five months I obtained a new job that permits me to continue being a lawyer – a career path that I was on the verge of quitting despite years of education and hard work – while honoring my values, interests, and creativity and making a good living: a combination I never thought possible as an attorney in private practice in NYC. Astrid’s probing questions and value-oriented exercises played a significant role in giving me the focus and courage to identify and pursue my new legal career.
I am thrilled to be teaching a new class at the Yale School of Music entitled “Creating Sustainable Careers in the Arts” and we have gotten off to a great start. I teach a combination of
• How to create a positive mindset and project confidence;
• How to be an authentic, powerful and unique artist; and
• Entrepreneurial skills that will help you advance your music career.
Over the course of the semester, my students will learn how to adopt the mindset and learn skill sets and the processes necessary to become successful music entrepreneurs. Here is why this is so important, no matter what kind of career you envision as a musician.
My students are a mix of instrumental majors, a composer and a singer. All are dedicated to having performing careers. Most envision creating something new in the field, which we will explore in greater depth through a semester-long project. Many want to teach, either privately or at an institution.
Among the first week’s assignments were two pieces of wisdom from Steve Jobs:
Why are we reading about business entrepreneurs when all I want is to work as part of a performing arts organization and not create something new?
Here's my answer:
With the state of the arts world as it is, it is more important that ever to be the kind of person who thinks like an entrepreneur:
Status quo is no longer an option. Established performing arts organizations are in transition and are faced with the challenge of how to survive, let alone thrive, in the 21st Century. Music conservatory graduates, no matter how talented they are, need more than just raw talent. Indeed, with no guarantees of success as a musician, even musicians who do not envision creating a new enterprise and are looking to join an existing structure need to be asking themselves the following questions:
1. Know your authentic, best self and what makes you unique. This will help you to be positive and inspire confidence in those around you.
2. Look for opportunities and don’t wait for them to come to you.
3. Be flexible and open-minded about your opportunities.
4. Learn from your challenges and build on your experience.
5. Get support and create a network of like-minded people with whom you connect and share.
6. The corollary to the foregoing: Be a generous, supportive colleague so that people will want to work with you and ask you back.
That’s what my course is about: to help these amazingly talented young people gain the confidence in themselves to create a vision of success, look for opportunities to make that happen and go after them with the goal of creating a financially sustainable career.
Stay tuned for how we make that happen.