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Clients Say...

Vice President World Service UK


I loved Astrid's great balance of positivity and structure. Astrid helped me gain confidence and perspective. As a result of her coaching, I gained valuable self-awareness that allowed me to make effective changes easily. I got a promotion recently and I credit Astrid with helping me get an exciting new position. I really appreciated her professional knowledge, but her humanity and empathy make her a great coach.

I had a stressful job and wasn't sure how to make changes at work and in my life to find more career satisfaction and a balanced lifestyle. I was looking for a coach who understood the work environment I was experiencing. Astrid's real world experience made her assistance more relevant to me. I had already done thinking about my career, but Astrid helped me turn thoughts into actions and clarify what I wanted. She is empathetic and positive, but also helps provide structure.

— Jill G., London, England, Vice President World Service UK, American Express


Partner at AMLaw 100 Law Firm


"If you feel like a square peg trying to fit into a round hole, Astrid helps you refocus on your strengths and true interests from which your energy will flow."

— Kathleen C., New York, NY


So Percussion Musician


“As a member of So Percussion, I am well aware of the struggles of the student musician leaving the “nest” of the university educational system.  Most of what I learned on how to develop a career in the music field came from trial and error and first-hand experience.  After speaking as a guest in Astrid’s class at Yale University, it became apparent to me that she was filling a void that needed filled desperately.  Finally, someone was saying out loud what needed to be said to university students:  “Your career depends on much more than just practicing and talent.”  I wish her class existed when I was in school.  Students taking her class are emerging from Yale armed for the real world ahead of them.  Aside from her practical and hands-on approach to building a brand, she explodes with energy at every turn, inspiring you to sit up and take notice of every word she says.  I have to say, I work with passionate people in the arts on a daily basis, and I have never come across anyone so genuinely excited to help people seek their highest potential.  Yes, my experience with Astrid has been tied to the music business side of the world, but her energy, skills, and practices can and should be applied to anyone seeking to be employed doing the thing they love to do.  If you have a job in mind that you couldn’t believe someone would pay you to do, Astrid can help you get there.”

— Josh Quillen, So Percussion; Bard College; New York University



Creating Sustainable Careers in the Arts: Why it is essential to think and act like an entrepreneur

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I am thrilled to be teaching a new class at the Yale School of Music entitled “Creating Sustainable Careers in the Arts” and we have gotten off to a great start.  I teach a combination of

•    How to create a positive mindset and project confidence;
•    How to be an authentic, powerful and unique artist; and
•    Entrepreneurial skills that will help you advance your music career.

Over the course of the semester, my students will learn how to adopt the mindset and learn skill sets and the processes necessary to become successful music entrepreneurs.  Here is why this is so important, no matter what kind of career you envision as a musician.

My students are a mix of instrumental majors, a composer and a singer.  All are dedicated to having performing careers.  Most envision creating something new in the field, which we will explore in greater depth through a semester-long project.  Many want to teach, either privately or at an institution.

Among the first week’s assignments were two pieces of wisdom from Steve Jobs:

Steve Jobs’ 7 Rules of Success:
Steve Jobs’ views on passion:

One of my students posed an interesting question:

Why are we reading about business entrepreneurs when all I want is to work as part of a performing arts organization and not create something new?

Here's my answer:

With the state of the arts world as it is, it is more important that ever to be the kind of person who thinks like an entrepreneur:

  • How strongly do I believe in myself and my unique gift?
  • What is my vision?
  • What are my passions?
  • How can I make a difference through my music?
  • What are my opportunities and how can I make them happen?

Status quo is no longer an option.  Established performing arts organizations are in transition and are faced with the challenge of how to survive, let alone thrive, in the 21st Century.  Music conservatory graduates, no matter how talented they are, need more than just raw talent.  Indeed, with no guarantees of success as a musician, even musicians who do not envision creating a new enterprise and are looking to join an existing structure need to be asking themselves the following questions:

  • How confident am I that I can land a coveted spot in one of these organizations? 
  • What guarantee is there that this organization will be there for my entire career?
  • What else can I be doing to launch my career?
The good news is that there is a lot you can do.  With these realities in mind, here is what can make a difference as you launch your career:

1.    Know your authentic, best self and what makes you unique.  This will help you to be positive and inspire confidence in those around you.
2.    Look for opportunities and don’t wait for them to come to you.
3.    Be flexible and open-minded about your opportunities.
4.    Learn from your challenges and build on your experience.
5.    Get support and create a network of like-minded people with whom you connect and share.
6.    The corollary to the foregoing: Be a generous, supportive colleague so that people will want to work with you and ask you back.

That’s what my course is about:  to help these amazingly talented young people gain the confidence in themselves to create a vision of success, look for opportunities to make that happen and go after them with the goal of creating a financially sustainable career. 

Stay tuned for how we make that happen.

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