Case Study of 4 Music Entrepreneurs: How do they do it and what keeps them going?

Many young musicians wonder how to go about creating a career in music.  They may have a general idea of what they want to do but they are not sure of the steps to take.  To help them see that it is indeed possible to create a successful career path in music,  I invited four recent alumni of the Yale School of Music (who graduated from YSM between 2004 and 2010) to talk to my students about their career paths and what they have learned about creating successful careers as musicians in today’s world. 

The panelists were:

Timo Andres: pianist/composer with a hit CD and an active freelance career as a pianist and composer;

Tina Hadari: violinist, member of the Haven String Quartet and founder of Music Haven, a non-profit in New Haven that provides tuition-free string instruction to underprivileged youth;

Paul Murphy: free-lance trumpeter and teaching artist with the NYPhilharmonic; and

Sam Quintal: violist and member of the Jasper String Quartet.

This wonderful group of artists showed my students that it is indeed possible to make one’s way in the world as a musician and that there are many different paths to creating career success.  Here are some of the top lessons that I gleaned from their remarks.  Next time, I will share my students’ observations.

Financial Freedom for Music Entrepreneurs Part III: How To Manage Your Debt and Spending

If you have taken the last two financial freedom quizzes, you will have a much better sense of your attitude towards

1. your financial literacy and the fear of not knowing how to manage your finances; and

2. your fears around not having enough options to make money as a musician.

You should also have a much better sense of what to do in order to become more comfortable managing your finances, as well as exploring new and different options for making money as a musician.

Now let’s tackle debt and spending.

Financial Freedom for Music Entrepreneurs Part II: Abundance and Career Success

Your attitude about money says a lot about how you make, spend and save your money.   How do you feel about your money?A lot of people have fears around how to manage their money which can hold them back from taking the first steps towards financial freedom. ((Take the Financial Freedom Quiz-Part I,  to assess your attitudes and learn more …

Financial Freedom for Music Entrepreneurs Part I: How To Overcome Your Fears and Become Financially Literate

Let’s start off the New Year with a topic that sends shivers down the spires of many musicians:  your finances.
What’s the first thing that you think of when you think “money”? 

“Dread.”

“I don’t want to think about it.”

“I don’t know where to begin.”

Your attitude about money says a lot about how you make, spend and save your money.  By using a combination of the positive mindset of an entrepreneur combined with knowledge of basic skills, you can start to conquer your fears around money and begin to forge a healthy relationship with making and spending money, with the goal of achieving financial freedom.

How do you feel about making money as a musician?  Start out by taking the Financial Freedom Quiz. 

Top 10 Tips for Music Entrepreneurs: How to Create Sustainable Career Success

With the year coming to a close, it is time for top 10 lists.  My contribution to the field is a top 10 list for Music Entrepreneurs on how to create career success.  This list reflects my belief that successful music entrepreneurs align who they are with what they do  .

The short answer is be authentic, be unique, and master the skills that will enable you to create big dreams and make them happen. Not surprisingly, this list reflects the topics that I will be covering in my class next semester at YSM on Creating Sustainable Careers in the Arts.

Here are my top 10 tips for musicians who are committed to creating and sustaining authentic success:

How to Develop the Mindset of a Music Entrepreneur: 5 Tips on Positivity

I was quite taken with a recent blog post in Music Career Juice on how musicians should not look to businesses as a model for how to operate but instead to aspire to be expressive energy grids – generating, transforming and distributing energy continually.  Since I teach musicians how to create career success, this got me thinking more about the kind of energy that one brings to a situation in order to be successful.

We have all heard about “negative” and “positive” energy.  Think of what it is like to be surrounded by a group of people who complain and bemoan the state of the world, which we hear a lot of these days in the world of the arts:  orchestras like Philadelphia declaring bankruptcy, fewer spots available in orchestras, the weak economy.  I could go on but I don’t want to add to the doom and gloom!  That’s what negative energy can do-bring you down.  And because energy is transferred, if enough people in the room are spinning out negativity, it tends to drag down others.
Let’s look at another scenario:

Using Your Brand to Write Your Professional Bio: Top Tips to Help You Stand Out

One of the great things about having a brand is that it can be used in so many ways.  A brand is fundamentally a marketing tool that connects the best of you with your ideal audience.  Your brand has a practical application as follows: Logo and tag line Website Promotional Materials Career Materials, including a professional bio, resume and CV. …

Personal Branding for Musicians: How What I Do Makes Me Unique and Memorable

I have been doing a lot of work with students these days around branding and the results have been fascinating! 

First, I worked with the Choral Conducting students at the Yale School of Music to teach them the basics of branding and how to use a brand statement to write a professional bio.  Then I was at Juilliard to help the students create a brand statement that we then converted into an elevator speech. 

A lot of the focus of these classes is to help students discover how they are unique so that they can best present themselves to the audiences that will hire them. One of the best ways to do this is by looking at what you do besides music and figuring out what that says about you.  But first, some basics.

Finding Passion in Your Life’s Work: Do What You Love

One of the reasons that I love working with musicians is that they chose to do what they do because of a deep sense of commitment and passion to the field.  Otherwise, why would they spend some much time practicing and honing their craft in a competitive and challenging field?

It is one thing to be in love with your art.  Yet many musicians have trouble taking the next step to figuring out how to  translate that passion into a  successful and sustainable career.

Where do you start?