This past weekend, I had the pleasure of presenting a workshop on Personal Branding for Composers in connection with the American Composers Orchestra’s Underwood New Music Readings and the Jazz Composers Orchestra Institute Readings.  The room was filled with both classical and jazz composers who were eager to learn how to get their music out there and create opportunities for themselves.  The magic of this workshop was an evolution from skepticism to embracing the power of a brand as a tool of helping composers to advance their careers by working smarter, not harder.