The focus of this year’s Collaboration and Innovation class at the Yale School of Music was engaging audiences through classical music. We had three project groups exploring different ways to expand the classical music audience using different interactive strategies. The culmination of these projects was our final class where each group presents its project. Let’s see how each group tackled the …
Design Thinking for Music Entrepreneurs: How to Generate Creative Solutions for Audience Engagement
How do we solve the problem of attracting millennials to classical music events and building an audience for the future? My students at Mannes College of Music at the New School might have an answer! Through a class project that lasted less than a week, our students used the 5-step Design Thinking process to understand the needs of their millennial peers …
Design Thinking for Music Entrepreneurs: Using Empathy to Connect with Audiences
This semester, I am teaching The Entrepreneurial Musician at the New School, Mannes College of Music, a required entrepreneurship course that helps master of music candidates to explore how to create meaningful and sustainable careers in the arts. Last week, we learned about design thinking, a 5-step human-centered design process whose aim is to design products and services that fulfill …
Know Your People: How Music Entrepreneurs Can Expand the Audience for Classical Music
Audience engagement is all the rage these days as the classical music field grapples with how to stay relevant in today’s culture. Many of us are asking the question of what do today’s audiences REALLY want. In my class at Yale last semester, we took up this question as part of our collaborative projects. The charge to my students was …
The Art of Persuasion: The 4 Elements of Dynamic Presentations for Music Entrepreneurs and Arts Leaders
What is the secret of persuading others to follow your lead? No matter what your station in life-as a musician who is raising money, a member of an ensemble, an artistic collaborator working on a project or an arts leader with a vision that you want to carry out, success often depends on your ability to persuade other people to …
Insights from 4 Yale Music Entrepreneurs: How To Create Success in The Changing Classical Music World
This year, I once again invited four enterprising recent alumni of the Yale School of Music to speak to our students about how they created their career success, as well as to hear how they are navigating the possibilities and opportunities in today’s ever-changing world. This year’s panel provided pithy insights and encouraging advice on how to create success in …
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Public Speaking For Musician Entrepreneurs: Draw In Your Audience with an Enticing Theme
People love music. It has been around since the early days of human’s existence on the planet and it is not going away. But classical music is under attack for being too elitist, too difficult, too alien to the experience of today’s audiences. That’s why it is important to find ways to invite audiences into the world of classical music. …
Public Speaking for Musicians: 3 Steps for Audience Engagement
This spring, I had the honor of appearing on the Chamber Music America First Tuesdays Series to speak about one of my favorite subjects: public speaking for musicians. Public speaking is a vital tool in making music relevant to today’s audiences since it is a way for musicians to share their passion and draw audiences into the wonders of classical music. …
Public Speaking for Musicians: Hook Your Audience by Telling Your Story
Yesterday, I had the privilege of presenting a webinar at the Chamber Music America First Tuesdays series on Public Speaking for Musicians. I strongly advocate that musicians and arts leaders speak to audiences about music. Indeed, an effective speech can open up new worlds for our audiences by giving them an insight from the perspective of a trained artist on how he or …
Public Speaking for Musicians: Speak From The Heart to Engage Your Audience
Are you glossophobic? In plain English, do you fear speaking in public? You are not alone! Speaking in front of others is a common fear. And yet, many of us are called up to do so, whether at work, in making presentations, in our personal lives making toasts at weddings or eulogies at funerals or leading discussion groups at local …
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