In our last post, we explored how the students in my collaborative project class at the Yale School of Music (“YSM”) identified their audiences and designed projects to meet the needs of their audience members. The next step was to test out and share prototypes of their projects with the intended audience members to see how well their projects met …
Entrepreneurial Projects in the Time of COVID: Innovation at the Yale School of Music
The COVID pandemic has taken its toll on higher education, with many universities pivoting to the virtual realm. Notwithstanding the challenges of on-line education, the students in my graduate seminar at the Yale School of Music successfully designed and executed four innovative entrepreneurial projects. These projects addressed the problem of how to ensure the place of classical music in the …
Ideas into Action: How Music Entrepreneurs Create and Innovate
One of my favorite aspects of teaching my Innovation and Collaboration class at Yale is the project whereby the students take on a critical problem in the classical music field and work in collaborative groups to create and implement new solutions to these problems. It was fascinating to see how we were able to take the spark of an idea …
Know Your People: How Music Entrepreneurs Can Expand the Audience for Classical Music
Audience engagement is all the rage these days as the classical music field grapples with how to stay relevant in today’s culture. Many of us are asking the question of what do today’s audiences REALLY want. In my class at Yale last semester, we took up this question as part of our collaborative projects. The charge to my students was …