A personal brand is a powerful marketing tool for creative artists that communicates your authentic unique gift to the people you want to attract. It is a message to your ideal audience members • that expresses what makes you unique and memorable • and distinguishes you from your competition • so that your target audience connects with you emotionally and wants …
Using Your Brand to Write Your Professional Bio: Top Tips to Help You Stand Out
One of the great things about having a brand is that it can be used in so many ways. A brand is fundamentally a marketing tool that connects the best of you with your ideal audience. Your brand has a practical application as follows: Logo and tag line Website Promotional Materials Career Materials, including a professional bio, resume and CV. …