TAG: branding for classical musicians

Personal Branding for Musicians: How To Discover and Communicate What Makes You Unique

A personal brand is a powerful marketing tool for creative artists that communicates your authentic unique gift to the people you want to attract. It is a message to your ideal audience members •    that expresses what makes you unique and memorable
•    and distinguishes you from your competition
 •    so that your target audience connects with you emotionally and wants …

Personal Branding for Musicians: How What I Do Makes Me Unique and Memorable

I have been doing a lot of work with students these days around branding and the results have been fascinating! 

First, I worked with the Choral Conducting students at the Yale School of Music to teach them the basics of branding and how to use a brand statement to write a professional bio.  Then I was at Juilliard to help the students create a brand statement that we then converted into an elevator speech. 

A lot of the focus of these classes is to help students discover how they are unique so that they can best present themselves to the audiences that will hire them. One of the best ways to do this is by looking at what you do besides music and figuring out what that says about you.  But first, some basics.