TAG: classical music

Creativity for Music Entrepreneurs Part II: 3 Steps to Clarify Your Problem

My class on Innovation and Collaboration at the Yale School of Music is designed to teach music entrepreneurs how to innovate by solving a problem near and dear to their hearts in the world of classical music. My students are creative individuals who are eager to do something meaningful with their music.   They also want to come up with solutions that have …

Networking and the Growth Mindset: How Music Entrepreneurs Can Learn to Love Networking

Summer is a great time to network! Chances are that you are touring, at a festival or engaged in a new teaching or performance venues where you are likely to be meeting a lot of new people. Yet for so many people, networking brings up a lot of negativity. I have heard the following: Networking feels sleazy activity but musicians have to …

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The Musician’s Elevator Pitch: How To Connect Authentically and Effectively

One of the things I love about the music world is that it is still a people business. We have not outsourced the face-to-face contact that is so vital to making great music and sharing it with live audiences. It is no surprise, then, that successful musicians know the art of networking: a combination of using your head to be …

How Music Entrepreneurs Leverage Strengths: The First Step to Masterful Collaboration

What is the secret of successful collaboration? One key element is trust, based on a recognition that the members of a collaborative group have a high degree of respect for each other’s strengths, expertise and knowledge. An outstanding example of a successful collaboration is the Brentano String Quartet, the quartet in residence at Yale. Last year, I had the pleasure …

Know Your People: How Music Entrepreneurs Can Expand the Audience for Classical Music

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Audience engagement is all the rage these days as the classical music field grapples with how to stay relevant in today’s culture. Many of us are asking the question of what do today’s audiences REALLY want. In my class at Yale last semester, we took up this question as part of our collaborative projects. The charge to my students was …

Creative Problem Solving for Music Entrepreneurs: The Two Mindsets of Creativity

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How can a group of 20-something professional musician graduate students generate breakthrough solutions to the problems facing classical music today in order to insure the health and the vitality of the field? This was the focus of my new class last semester at the Yale School of Music entitled Collaboration, Entrepreneurship and Innovation. My goal was to teach creative problem …

Know Your Purpose and Share Your Vision: How Music Entrepreneurs Find Their Collaborators

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Classical music faces a lot of challenges today and my goal in teaching and working with musicians is to help them find their place in the world of music and contribute something valuable and innovative. This fall, I began teaching a new class at Yale, entitled “Collaboration, Entrepreneurship and Innovation”. The premise of the course is that today’s artists need …

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The Art of Collaboration: Top 10 Skills for Creative Success

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This semester, I am teaching a new course at the Yale School of Music using the collaborative project as the vehicle through which to teach arts entrepreneurship and innovation. Arts entrepreneurship involves coming up with innovative ideas that create value to society and actualizing those ideas. Collaboration is more than teamwork, where there is a leader to set the agenda and …