In our last post, we explored how the students in my collaborative project class at the Yale School of Music (“YSM”) identified their audiences and designed projects to meet the needs of their audience members. The next step was to test out and share prototypes of their projects with the intended audience members to see how well their projects met …
Entrepreneurial Projects at the Yale School of Music: What Today’s Audiences Need from Classical Music:
Each fall, I teach a wonderful class at the Yale School of Music (“YSM”) entitled, Collaborative Leadership To Advance Creativity, Innovation and New Opportunities in the Arts. My class uses the experiential semester-long collaborative project to teach graduate music students how to create innovative solutions to problems in the classical music field. Our focus is on meeting the needs of …
The Innovation Process in the Time of COVID: Entrepreneurial Projects at the Yale School of Music
What a year this has been! With the COVID pandemic raging, our lives pivoted online, including my graduate seminar at the Yale School of Music entitled Collaboration, Creativity and Innovation. The focus of this year’s class was how to ensure the place of classical music at a time when COVID has shut down the performing arts sector. Our learning vehicle …
Today’s Audience For Classical Music: How to Make Classical Music Relevant and Accessible
Every fall, I have the privilege of teaching a project-based seminar to a group of budding music entrepreneurs at the Yale School of Music. The class, Creating Value Through Innovative Collaborative Projects (Music 621a), addresses the problem of how to keep classical music alive and vital in our culture. My goal is to equip my students with leadership and innovation …
Innovation for Music Entrepreneurs: Get Creative with Implementation
One of the hallmarks of my class at the Yale School of Music, Creating Value Through Innovative Projects, is that students learn by taking action. My seminar’s focus is how to generate innovative solutions to the most pressing problems in classical music today. Over the course of the past semester, my students worked collaboratively on four different creative projects. Three …
Design Thinking for Music Entrepreneurs: How to Generate Creative Solutions for Audience Engagement
How do we solve the problem of attracting millennials to classical music events and building an audience for the future? My students at Mannes College of Music at the New School might have an answer! Through a class project that lasted less than a week, our students used the 5-step Design Thinking process to understand the needs of their millennial peers …
Design Thinking for Music Entrepreneurs: Using Empathy to Connect with Audiences
This semester, I am teaching The Entrepreneurial Musician at the New School, Mannes College of Music, a required entrepreneurship course that helps master of music candidates to explore how to create meaningful and sustainable careers in the arts. Last week, we learned about design thinking, a 5-step human-centered design process whose aim is to design products and services that fulfill …
Ideas into Action: How Music Entrepreneurs Create and Innovate
One of my favorite aspects of teaching my Innovation and Collaboration class at Yale is the project whereby the students take on a critical problem in the classical music field and work in collaborative groups to create and implement new solutions to these problems. It was fascinating to see how we were able to take the spark of an idea …
Using Creativity in Your Career: 5 Steps to Recharge Your Career Satisfaction
Welcome to the new year! How is your career going? That’s a big question and one that I love to help people sort out since a lot of your time is devoted to your career and life is a lot more satisfying when you feel good about what you do. What helps is to apply creativity in your career. Let’s …
Creativity for Music Entrepreneurs Part V: Design Thinking in 3 Steps
Design Thinking is all the rage these days in academic circles, often misused and overhyped as the perfect teaching tool. In fact, Design Thinking is an excellent process for advancing creativity and innovation when properly understood and applied. Design thinking is the human-centered design process that helps you understand the emotional needs of the people whose problems you are solving through …
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