Audience engagement is all the rage these days as the classical music field grapples with how to stay relevant in today’s culture. Many of us are asking the question of what do today’s audiences REALLY want. In my class at Yale last semester, we took up this question as part of our collaborative projects. The charge to my students was …
Innovation in the Arts: What the Olympics and Happy Hour Can Teach Us About Audience Development
How could the Olympics and Happy Hour possibly help lead to a solution on how to attract more audiences to classical music? This was the topic of a fascinating workshop that I led last weekend at the Juilliard School Leadership Retreat on The 21st Century Artist as Entrepreneur and Innovator. My goal? To tap into the creativity of today’s bright young …
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