If you have ever wondered about creativity and entrepreneurship, I invite you to listen to Dr. Theresa Ashby interviewing me on her podcast, Heart, Hustle and Humor. Theresa is an entrepreneur whose company, Kaleidoscope Media Services is out to help 100,000 entrepreneurs grow their businesses through e-learning and on-line communities. Her podcast probes what entrepreneurs love doing, how they grow …
Innovative Entrepreneurial Projects: Engaging Today’s Audience Through Classical Music
The focus of this year’s Collaboration and Innovation class at the Yale School of Music was engaging audiences through classical music. We had three project groups exploring different ways to expand the classical music audience using different interactive strategies. The culmination of these projects was our final class where each group presents its project. Let’s see how each group tackled the …
Innovation and Feedback: An Essential Step for Entrepreneurial Projects
Why is feedback essential to innovation? Let’s examine how students in my Innovation and Collaboration class at the Yale School of Music are learning this lesson through their semester projects. When we last left the music entrepreneurs , the class had explored the needs of today’s audiences and zeroed in on the problem of how to make classical music more relevant …
Innovation for Music Entrepreneurs: Get Creative with Implementation
One of the hallmarks of my class at the Yale School of Music, Creating Value Through Innovative Projects, is that students learn by taking action. My seminar’s focus is how to generate innovative solutions to the most pressing problems in classical music today. Over the course of the past semester, my students worked collaboratively on four different creative projects. Three …
Bang on a Can: Inspiring Innovation for Today’s Music Entrepreneurs
Last week, I had the privilege of participating on a panel examining the music powerhouse, Bang on a Can, as a case study in successful arts entrepreneurship. The panel, a Career Development session for composers and other musicians, was sponsored by the American Composers Orchestra as part of the Underwood New Music Readings, a program that discovers today’s brightest orchestral composers and …
Creativity for Music Entrepreneurs Part V: Design Thinking in 3 Steps
Design Thinking is all the rage these days in academic circles, often misused and overhyped as the perfect teaching tool. In fact, Design Thinking is an excellent process for advancing creativity and innovation when properly understood and applied. Design thinking is the human-centered design process that helps you understand the emotional needs of the people whose problems you are solving through …
Innovation in the Arts: What the Olympics and Happy Hour Can Teach Us About Audience Development
How could the Olympics and Happy Hour possibly help lead to a solution on how to attract more audiences to classical music? This was the topic of a fascinating workshop that I led last weekend at the Juilliard School Leadership Retreat on The 21st Century Artist as Entrepreneur and Innovator. My goal? To tap into the creativity of today’s bright young …
Turning Arts Entrepreneurs into Inspired Leaders: Know Your WHY
My project in working with musicians and arts leaders is not only to teach arts entrepreneurship—the mindset, skillset and process of actualizing an innovative idea—but also to take entrepreneurship to the next level of cultural leadership To do so, I have my students articulate the greater purpose underlying WHY they make music, teach, perform and then communicate that purpose to the …
How To Adopt the Attitude of Success Part II: Raise Your Energy in 7 Steps
My last blog post on how to adopt the attitude of success introduced the 6 different levels of energy– the different attitudes that you might have about your career– showing the thought that is associated with each level: Stress-Inducing Levels: Level 1: Worried Level 2: Frustrated Motivating Levels: Level 3: Managing Level 4: Service Level 5: Opportunity Level 6: Flow Here …
Top Picks from My Bookshelf: Inspiration on How To Create Success
As an inveterate life-long learner, I constantly read in order to get new ideas and refresh my learning. I still love books: e-books for convenience, hardback and paperbacks for marking up and filling with notes! And I love to share my resources with friends, colleagues, clients and students. If you are an arts entrepreneur or leader looking for some new inspiration …
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