Recently, marketing guru Seth Godin wrote an explosive blog post entitled “Perfect and Impossible” wherein he takes on the digital revolution in music and examines how a once “perfect” business
“Radio, record chains, Rolling Stone magazine, the senior prom, limited access to recording studios, the replaceable nature of the LP, the baby boomers”
has now died. And for him, that’s a good thing because it’s a revolution that “destroys the perfect and enables the impossible.”
I immediately thought of my class and what we are teaching: to help musicians think and act like entrepreneurs so that they can create their own version of success.