TAG: personal branding

Turning Arts Entrepreneurs into Inspired Leaders: Know Your WHY

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My project in working with musicians and arts leaders is not only to teach arts entrepreneurship—the mindset, skillset and process of actualizing an innovative idea—but also to take entrepreneurship to the next level of cultural leadership To do so, I have my students articulate the greater purpose underlying WHY they make music, teach, perform and then communicate that purpose to the …

Personal Branding for Musicians: How What I Do Makes Me Unique and Memorable

I have been doing a lot of work with students these days around branding and the results have been fascinating! 

First, I worked with the Choral Conducting students at the Yale School of Music to teach them the basics of branding and how to use a brand statement to write a professional bio.  Then I was at Juilliard to help the students create a brand statement that we then converted into an elevator speech. 

A lot of the focus of these classes is to help students discover how they are unique so that they can best present themselves to the audiences that will hire them. One of the best ways to do this is by looking at what you do besides music and figuring out what that says about you.  But first, some basics.

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Personal Branding for Musicians and Artists – Using Your Unique Gifts to Connect With Your Audience

One of the most important tools for advancing a career in the creative world is the use of a personal brand. Once the domain strictly of commercial enterprises, the principles of branding are now used successfully by individuals who want to clearly communicate why they are the best person to provide a service to the audiences they want to reach. The same principles that have made Steinway “the finest pianos in the world” and Nike products for athletes who “just do it” can be applied to musicians and artists who want to distinguish themselves from their peers.